Email marketing · 2026
Mailchimp·vs·Resend
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Mailchimp
Mailchimp double-charges duplicate contacts and prices automation features as add-ons. For a publisher, Beehiiv is straightforwardly better. For a SaaS, Loops or Customer.io. For a creator coaching audience, ConvertKit. The honest reason to stay on Mailchimp in 2026 is inertia.
Contender A
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
Best for
Pricing
Pros
- Familiar UI
- Wide template library
Trade-offs
- Double-charges duplicates
- Deliverability has slipped
Contender B
Resend
Email for developers with great deliverability.
- Product teams sending transactional + lifecycle email.
- Free 3,000/mo. Pro $20/mo.
Best for
Pricing
Pros
- Excellent deliverability
- React Email support
Trade-offs
- Marketing features still maturing
The matrix
Side-by-side
Best for
Mailchimp
SMBs running newsletters and basic automations.
Resend
Product teams sending transactional + lifecycle email.
Pricing
Mailchimp
Free up to 500 contacts. Essentials from $13/mo.
Resend
Free 3,000/mo. Pro $20/mo.
Top strength
Mailchimp
Familiar UI
Resend
Excellent deliverability
Biggest trade-off
Mailchimp
Double-charges duplicates
Resend
Marketing features still maturing
The verdict
Which should you pick?
SMBs running newsletters and basic automations.
Product teams sending transactional + lifecycle email.
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