Email marketing · 2026
Brevo·vs·Drip
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
Drip
Ecommerce CRM and email automation that targets the same buyer as Klaviyo.
- Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.
- From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.
Best for
Pricing
Pros
- Visual workflow builder rivals Klaviyo's
- Flat contact-based pricing without Klaviyo's add-on stack
- Strong Shopify and WooCommerce data sync
Trade-offs
- Pricing climbs quickly past 25k contacts — re-evaluate at scale
- SMS requires a third-party integration; not bundled
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
Drip
Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Drip
From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
Drip
Visual workflow builder rivals Klaviyo's
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
Drip
Pricing climbs quickly past 25k contacts — re-evaluate at scale
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.
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