Is Brevo or Mailchimp better?

Neither wins outright. Brevo is best for lists where most contacts are inactive. Mailchimp is best for smbs running newsletters and basic automations.

Which is cheaper, Brevo or Mailchimp?

Brevo: Free 300/day. Starter $9/mo.. Mailchimp: Free up to 500 contacts. Essentials from $13/mo.. Per-seat pricing means the cheaper sticker price isn't always the cheaper bill — model your seat count first.

Can I migrate from Brevo to Mailchimp?

Yes. Most teams export Brevo data as CSV or Markdown and re-import into Mailchimp. The painful part is usually automations and integrations, not the data itself.

Email marketing · 2026

Brevo·vs·Mailchimp

Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.

Reviewed by Switchpoint Editors · Last updated May 11, 2026

Take on Brevo

Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.

Take on Mailchimp

Mailchimp double-charges duplicate contacts and prices automation features as add-ons. For a publisher, Beehiiv is straightforwardly better. For a SaaS, Loops or Customer.io. For a creator coaching audience, ConvertKit. The honest reason to stay on Mailchimp in 2026 is inertia.

Contender A

Brevo

Email and SMS with send-based pricing.

Best for

Lists where most contacts are inactive.

Pricing

Free 300/day. Starter $9/mo.

Pros

Pay for sends, not contacts
Includes SMS

Trade-offs

Editor less refined

Visit Brevo

Contender B

Mailchimp

Email marketing platform popular with small businesses.

Best for

SMBs running newsletters and basic automations.

Pricing

Free up to 500 contacts. Essentials from $13/mo.

Pros

Familiar UI
Wide template library

Trade-offs

Double-charges duplicates
Deliverability has slipped

Visit Mailchimp

The matrix

Side-by-side

Best for

Brevo

Lists where most contacts are inactive.

Mailchimp

SMBs running newsletters and basic automations.

Pricing

Brevo

Free 300/day. Starter $9/mo.

Mailchimp

Free up to 500 contacts. Essentials from $13/mo.

Top strength

Brevo

Pay for sends, not contacts

Mailchimp

Familiar UI

Biggest trade-off

Brevo

Editor less refined

Mailchimp

Double-charges duplicates

	Brevo	Mailchimp
Best for	Lists where most contacts are inactive.	SMBs running newsletters and basic automations.
Pricing	Free 300/day. Starter $9/mo.	Free up to 500 contacts. Essentials from $13/mo.
Top strength	Pay for sends, not contacts	Familiar UI
Biggest trade-off	Editor less refined	Double-charges duplicates

The verdict

Which should you pick?

If…Pick Brevo

Lists where most contacts are inactive.

If…Pick Mailchimp

SMBs running newsletters and basic automations.

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Related matchups

BrevovsConvertKit BrevovsLoops BrevovsResend ConvertKitvsLoops ConvertKitvsMailchimp ConvertKitvsResend

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