Email marketing · 2026
Brevo·vs·Loops
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email and SMS with send-based pricing.
- Lists where most contacts are inactive.
- Free 300/day. Starter $9/mo.
Best for
Pricing
Pros
- Pay for sends, not contacts
- Includes SMS
Trade-offs
- Editor less refined
Contender B
Loops
Modern email tool built for SaaS lifecycle sends.
- SaaS founders running onboarding and trial sequences.
- Free 1,000 contacts. Pro from $49/mo.
Best for
Pricing
Pros
- Beautiful UX
- Strong defaults for SaaS
Trade-offs
- Less suited to ecommerce blasts
The matrix
Side-by-side
Best for
Brevo
Lists where most contacts are inactive.
Loops
SaaS founders running onboarding and trial sequences.
Pricing
Brevo
Free 300/day. Starter $9/mo.
Loops
Free 1,000 contacts. Pro from $49/mo.
Top strength
Brevo
Pay for sends, not contacts
Loops
Beautiful UX
Biggest trade-off
Brevo
Editor less refined
Loops
Less suited to ecommerce blasts
The verdict
Which should you pick?
Lists where most contacts are inactive.
SaaS founders running onboarding and trial sequences.
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