Email marketing · 2026
Brevo·vs·Kit (ConvertKit)
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Take on Kit (ConvertKit)
Kit's strength is the creator workflow: tags-as-segments, visual automations, simple commerce. The weakness is growth — Beehiiv's recommendation network and boost ecosystem are doing what Kit hasn't matched. If you're growing, Beehiiv. If you're monetizing an established list, Kit.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
Kit (ConvertKit)
Creator-first email (rebranded from ConvertKit to Kit) with tag-based subscribers.
- Newsletter writers, course creators, and coaches who need automations, not blasts.
- Free up to 10,000 subscribers. Creator from $15/mo, Creator Pro from $29/mo.
Best for
Pricing
Pros
- Generous 10k free tier — best in the category
- Tag-and-segment model fits content businesses better than lists
- Built-in landing pages, paid newsletters, and tip jars
Trade-offs
- Default templates are deliberately plain text — not ecommerce-friendly
- Visual automation builder is powerful but has a learning curve
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
Kit (ConvertKit)
Newsletter writers, course creators, and coaches who need automations, not blasts.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Kit (ConvertKit)
Free up to 10,000 subscribers. Creator from $15/mo, Creator Pro from $29/mo.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
Kit (ConvertKit)
Generous 10k free tier — best in the category
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
Kit (ConvertKit)
Default templates are deliberately plain text — not ecommerce-friendly
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Newsletter writers, course creators, and coaches who need automations, not blasts.
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