Email marketing · 2026
Brevo·vs·ConvertKit
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Take on ConvertKit
Kit's strength is the creator workflow: tags-as-segments, visual automations, simple commerce. The weakness is growth — Beehiiv's recommendation network and boost ecosystem are doing what Kit hasn't matched. If you're growing, Beehiiv. If you're monetizing an established list, Kit.
Contender A
Brevo
Email and SMS with send-based pricing.
- Lists where most contacts are inactive.
- Free 300/day. Starter $9/mo.
Best for
Pricing
Pros
- Pay for sends, not contacts
- Includes SMS
Trade-offs
- Editor less refined
Contender B
ConvertKit
Email tool built for creators.
- Newsletter writers, course creators.
- Free up to 10K. Creator from $15/mo.
Best for
Pricing
Pros
- Tag-based subscribers
- Strong automations
Trade-offs
- Templates feel dated
The matrix
Side-by-side
Best for
Brevo
Lists where most contacts are inactive.
ConvertKit
Newsletter writers, course creators.
Pricing
Brevo
Free 300/day. Starter $9/mo.
ConvertKit
Free up to 10K. Creator from $15/mo.
Top strength
Brevo
Pay for sends, not contacts
ConvertKit
Tag-based subscribers
Biggest trade-off
Brevo
Editor less refined
ConvertKit
Templates feel dated
The verdict
Which should you pick?
Lists where most contacts are inactive.
Newsletter writers, course creators.
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