Email marketing · 2026
Brevo·vs·GetResponse
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
GetResponse
Email plus webinars, funnels, and ecommerce automations in one suite.
- Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
- Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
Best for
Pricing
Pros
- Built-in webinars and sales funnels — rare at this price
- Native Shopify, WooCommerce, and Magento ecommerce flows
- AI email generator is genuinely usable
Trade-offs
- Bundled features make the interface feel cluttered
- Webinar quality lags purpose-built tools like Zoom Events
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
GetResponse
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
GetResponse
Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
GetResponse
Built-in webinars and sales funnels — rare at this price
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
GetResponse
Bundled features make the interface feel cluttered
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
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