Email marketing · Pricing
Mailchimp pricing
and cheaper picks
What Mailchimp actually costs, and the credible cheaper alternatives if the bill stops making sense.
Reviewed by Switchpoint Editors ·
Mailchimp plan
Free up to 500 contacts. Essentials from $13/mo.
What you give up: Double-charges duplicates, Deliverability has slipped.
What you get: Familiar UI, Wide template library.
Cheaper alternatives
Pay less, get the job done
| Alternative | Entry price | Best for |
|---|---|---|
| Brevo | Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends. | Large lists where most contacts are inactive — you pay per send, not per contact. |
| MailerLite | Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs. | Small businesses and creators who want Mailchimp's UX without Intuit's bill. |
| Kit (ConvertKit) | Free up to 10,000 subscribers. Creator from $15/mo, Creator Pro from $29/mo. | Newsletter writers, course creators, and coaches who need automations, not blasts. |
| GetResponse | Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo. | Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill. |
| Resend | Free 3,000 emails/mo, 100/day. Pro $20/mo for 50k sends. | Product and engineering teams sending transactional plus lifecycle email from their app. |
| Loops | Free up to 1,000 contacts. Pro from $49/mo. | SaaS founders running onboarding, trial, and re-engagement sequences. |
Pricing changes frequently. Always confirm on the vendor's live pricing page before signing up.