Email marketing · 2026
Loops·vs·Mailchimp
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Mailchimp
Mailchimp double-charges duplicate contacts and prices automation features as add-ons. For a publisher, Beehiiv is straightforwardly better. For a SaaS, Loops or Customer.io. For a creator coaching audience, ConvertKit. The honest reason to stay on Mailchimp in 2026 is inertia.
Contender A
Loops
Modern email tool built for SaaS lifecycle sends.
- SaaS founders running onboarding and trial sequences.
- Free 1,000 contacts. Pro from $49/mo.
Best for
Pricing
Pros
- Beautiful UX
- Strong defaults for SaaS
Trade-offs
- Less suited to ecommerce blasts
Contender B
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
Best for
Pricing
Pros
- Familiar UI
- Wide template library
Trade-offs
- Double-charges duplicates
- Deliverability has slipped
The matrix
Side-by-side
Best for
Loops
SaaS founders running onboarding and trial sequences.
Mailchimp
SMBs running newsletters and basic automations.
Pricing
Loops
Free 1,000 contacts. Pro from $49/mo.
Mailchimp
Free up to 500 contacts. Essentials from $13/mo.
Top strength
Loops
Beautiful UX
Mailchimp
Familiar UI
Biggest trade-off
Loops
Less suited to ecommerce blasts
Mailchimp
Double-charges duplicates
The verdict
Which should you pick?
SaaS founders running onboarding and trial sequences.
SMBs running newsletters and basic automations.
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