Email marketing · 2026
GetResponse·vs·Mailchimp
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Mailchimp
The real Mailchimp tax isn't the sticker price — it's the contact-based model. Mailchimp counts duplicate addresses across audiences as separate billable contacts, and unsubscribed contacts keep counting against your tier until you manually archive them. We've seen SMB lists where 30–40% of the bill was dead weight. Switch to a send-based model (Brevo) or a creator-friendly cap (Kit's 10k free tier) and the math usually flips inside a quarter. Deliverability is the other quiet issue: post-Intuit, shared-IP reputation has slipped, and the fix Mailchimp recommends is a dedicated IP add-on. Modern alternatives ship strong defaults without the upsell.
Contender A
GetResponse
Email plus webinars, funnels, and ecommerce automations in one suite.
- Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
- Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
Best for
Pricing
Pros
- Built-in webinars and sales funnels — rare at this price
- Native Shopify, WooCommerce, and Magento ecommerce flows
- AI email generator is genuinely usable
Trade-offs
- Bundled features make the interface feel cluttered
- Webinar quality lags purpose-built tools like Zoom Events
Contender B
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
Best for
Pricing
Pros
- Familiar UI
- Wide template library
Trade-offs
- Double-charges duplicates
- Deliverability has slipped
The matrix
Side-by-side
Best for
GetResponse
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
Mailchimp
SMBs running newsletters and basic automations.
Pricing
GetResponse
Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
Mailchimp
Free up to 500 contacts. Essentials from $13/mo.
Top strength
GetResponse
Built-in webinars and sales funnels — rare at this price
Mailchimp
Familiar UI
Biggest trade-off
GetResponse
Bundled features make the interface feel cluttered
Mailchimp
Double-charges duplicates
The verdict
Which should you pick?
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
SMBs running newsletters and basic automations.
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