Email marketing · 2026
Brevo·vs·MailerLite
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
MailerLite
The closest like-for-like Mailchimp replacement, cheaper at every tier.
- Small businesses and creators who want Mailchimp's UX without Intuit's bill.
- Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.
Best for
Pricing
Pros
- Clean editor and templates that beat Mailchimp's current UI
- Free plan includes automations Mailchimp gates behind paid tiers
- Strong deliverability reputation among SMB senders
Trade-offs
- Manual account approval can take 24–48 hours
- Still contact-based pricing — same trap as Mailchimp at scale
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
MailerLite
Small businesses and creators who want Mailchimp's UX without Intuit's bill.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
MailerLite
Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
MailerLite
Clean editor and templates that beat Mailchimp's current UI
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
MailerLite
Manual account approval can take 24–48 hours
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Small businesses and creators who want Mailchimp's UX without Intuit's bill.
People also compare
Related matchups
More on these tools
Embed this comparison
Use it on your blog
Drop this iframe into any post — credit links back automatically.
<iframe src="https://switchpointnow.com/embed/vs/brevo-vs-mailerlite" width="100%" height="280" frameborder="0" loading="lazy" title="Brevo vs MailerLite"></iframe>