Is Loops or MailerLite better?

Neither wins outright. Loops is best for saas founders running onboarding, trial, and re-engagement sequences. MailerLite is best for small businesses and creators who want mailchimp's ux without intuit's bill.

Which is cheaper, Loops or MailerLite?

Loops: Free up to 1,000 contacts. Pro from $49/mo.. MailerLite: Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.. Per-seat pricing means the cheaper sticker price isn't always the cheaper bill — model your seat count first.

Can I migrate from Loops to MailerLite?

Yes. Most teams export Loops data as CSV or Markdown and re-import into MailerLite. The painful part is usually automations and integrations, not the data itself.

Email marketing · 2026

Loops·vs·MailerLite

Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.

Reviewed by Switchpoint Editors · Last updated May 22, 2026

Contender A

Loops

Modern email purpose-built for SaaS lifecycle and product marketing.

Best for

SaaS founders running onboarding, trial, and re-engagement sequences.

Pricing

Free up to 1,000 contacts. Pro from $49/mo.

Pros

Beautiful, opinionated UX — onboarding flows take minutes
Loops Transactional unifies marketing and product email
Strong defaults so SaaS teams ship without an email manager

Trade-offs

Not aimed at ecommerce blasts or commerce automation
Pricing climbs faster than Brevo or MailerLite past 10k contacts

Visit Loops

Contender B

MailerLite

The closest like-for-like Mailchimp replacement, cheaper at every tier.

Best for

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

Pricing

Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

Pros

Clean editor and templates that beat Mailchimp's current UI
Free plan includes automations Mailchimp gates behind paid tiers
Strong deliverability reputation among SMB senders

Trade-offs

Manual account approval can take 24–48 hours
Still contact-based pricing — same trap as Mailchimp at scale

Visit MailerLite

The matrix

Side-by-side

Best for

Loops

SaaS founders running onboarding, trial, and re-engagement sequences.

MailerLite

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

Pricing

Loops

Free up to 1,000 contacts. Pro from $49/mo.

MailerLite

Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

Top strength

Loops

Beautiful, opinionated UX — onboarding flows take minutes

MailerLite

Clean editor and templates that beat Mailchimp's current UI

Biggest trade-off

Loops

Not aimed at ecommerce blasts or commerce automation

MailerLite

Manual account approval can take 24–48 hours

	Loops	MailerLite
Best for	SaaS founders running onboarding, trial, and re-engagement sequences.	Small businesses and creators who want Mailchimp's UX without Intuit's bill.
Pricing	Free up to 1,000 contacts. Pro from $49/mo.	Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.
Top strength	Beautiful, opinionated UX — onboarding flows take minutes	Clean editor and templates that beat Mailchimp's current UI
Biggest trade-off	Not aimed at ecommerce blasts or commerce automation	Manual account approval can take 24–48 hours

The verdict

Which should you pick?

If…Pick Loops

SaaS founders running onboarding, trial, and re-engagement sequences.

If…Pick MailerLite

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

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