Email marketing · 2026
GetResponse·vs·MailerLite
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Contender A
GetResponse
Email plus webinars, funnels, and ecommerce automations in one suite.
- Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
- Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
Best for
Pricing
Pros
- Built-in webinars and sales funnels — rare at this price
- Native Shopify, WooCommerce, and Magento ecommerce flows
- AI email generator is genuinely usable
Trade-offs
- Bundled features make the interface feel cluttered
- Webinar quality lags purpose-built tools like Zoom Events
Contender B
MailerLite
The closest like-for-like Mailchimp replacement, cheaper at every tier.
- Small businesses and creators who want Mailchimp's UX without Intuit's bill.
- Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.
Best for
Pricing
Pros
- Clean editor and templates that beat Mailchimp's current UI
- Free plan includes automations Mailchimp gates behind paid tiers
- Strong deliverability reputation among SMB senders
Trade-offs
- Manual account approval can take 24–48 hours
- Still contact-based pricing — same trap as Mailchimp at scale
The matrix
Side-by-side
Best for
GetResponse
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
MailerLite
Small businesses and creators who want Mailchimp's UX without Intuit's bill.
Pricing
GetResponse
Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.
MailerLite
Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.
Top strength
GetResponse
Built-in webinars and sales funnels — rare at this price
MailerLite
Clean editor and templates that beat Mailchimp's current UI
Biggest trade-off
GetResponse
Bundled features make the interface feel cluttered
MailerLite
Manual account approval can take 24–48 hours
The verdict
Which should you pick?
Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.
Small businesses and creators who want Mailchimp's UX without Intuit's bill.
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