switchpoint

Email marketing · 2026

GetResponse·vs·MailerLite

Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.

Reviewed by Switchpoint Editors ·

Contender A

GetResponse

Email plus webinars, funnels, and ecommerce automations in one suite.

Best for

Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.

Pricing

Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.

Pros

  • Built-in webinars and sales funnels — rare at this price
  • Native Shopify, WooCommerce, and Magento ecommerce flows
  • AI email generator is genuinely usable

Trade-offs

  • Bundled features make the interface feel cluttered
  • Webinar quality lags purpose-built tools like Zoom Events

Contender B

MailerLite

The closest like-for-like Mailchimp replacement, cheaper at every tier.

Best for

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

Pricing

Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

Pros

  • Clean editor and templates that beat Mailchimp's current UI
  • Free plan includes automations Mailchimp gates behind paid tiers
  • Strong deliverability reputation among SMB senders

Trade-offs

  • Manual account approval can take 24–48 hours
  • Still contact-based pricing — same trap as Mailchimp at scale

The matrix

Side-by-side

Best for

GetResponse

Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.

MailerLite

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

Pricing

GetResponse

Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.

MailerLite

Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

Top strength

GetResponse

Built-in webinars and sales funnels — rare at this price

MailerLite

Clean editor and templates that beat Mailchimp's current UI

Biggest trade-off

GetResponse

Bundled features make the interface feel cluttered

MailerLite

Manual account approval can take 24–48 hours

The verdict

Which should you pick?

If…Pick GetResponse

Ecommerce and course sellers who want abandoned-cart, webinars, and email in one bill.

If…Pick MailerLite

Small businesses and creators who want Mailchimp's UX without Intuit's bill.

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