Is Drip or Loops better?

Neither wins outright. Drip is best for mid-market ecommerce teams that want klaviyo-style flows with simpler pricing. Loops is best for saas founders running onboarding, trial, and re-engagement sequences.

Which is cheaper, Drip or Loops?

Drip: From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.. Loops: Free up to 1,000 contacts. Pro from $49/mo.. Per-seat pricing means the cheaper sticker price isn't always the cheaper bill — model your seat count first.

Can I migrate from Drip to Loops?

Yes. Most teams export Drip data as CSV or Markdown and re-import into Loops. The painful part is usually automations and integrations, not the data itself.

Email marketing · 2026

Drip·vs·Loops

Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.

Reviewed by Switchpoint Editors · Last updated May 15, 2026

Contender A

Drip

Ecommerce CRM and email automation that targets the same buyer as Klaviyo.

Best for

Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.

Pricing

From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.

Pros

Visual workflow builder rivals Klaviyo's
Flat contact-based pricing without Klaviyo's add-on stack
Strong Shopify and WooCommerce data sync

Trade-offs

Pricing climbs quickly past 25k contacts — re-evaluate at scale
SMS requires a third-party integration; not bundled

Visit Drip

Contender B

Loops

Modern email purpose-built for SaaS lifecycle and product marketing.

Best for

SaaS founders running onboarding, trial, and re-engagement sequences.

Pricing

Free up to 1,000 contacts. Pro from $49/mo.

Pros

Beautiful, opinionated UX — onboarding flows take minutes
Loops Transactional unifies marketing and product email
Strong defaults so SaaS teams ship without an email manager

Trade-offs

Not aimed at ecommerce blasts or commerce automation
Pricing climbs faster than Brevo or MailerLite past 10k contacts

Visit Loops

The matrix

Side-by-side

Best for

Drip

Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.

Loops

SaaS founders running onboarding, trial, and re-engagement sequences.

Pricing

Drip

From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.

Loops

Free up to 1,000 contacts. Pro from $49/mo.

Top strength

Drip

Visual workflow builder rivals Klaviyo's

Loops

Beautiful, opinionated UX — onboarding flows take minutes

Biggest trade-off

Drip

Pricing climbs quickly past 25k contacts — re-evaluate at scale

Loops

Not aimed at ecommerce blasts or commerce automation

	Drip	Loops
Best for	Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.	SaaS founders running onboarding, trial, and re-engagement sequences.
Pricing	From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.	Free up to 1,000 contacts. Pro from $49/mo.
Top strength	Visual workflow builder rivals Klaviyo's	Beautiful, opinionated UX — onboarding flows take minutes
Biggest trade-off	Pricing climbs quickly past 25k contacts — re-evaluate at scale	Not aimed at ecommerce blasts or commerce automation

The verdict

Which should you pick?

If…Pick Drip

Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.

If…Pick Loops

SaaS founders running onboarding, trial, and re-engagement sequences.

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