Email marketing · 2026
ConvertKit·vs·Loops
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on ConvertKit
Kit's strength is the creator workflow: tags-as-segments, visual automations, simple commerce. The weakness is growth — Beehiiv's recommendation network and boost ecosystem are doing what Kit hasn't matched. If you're growing, Beehiiv. If you're monetizing an established list, Kit.
Contender A
ConvertKit
Email tool built for creators.
- Newsletter writers, course creators.
- Free up to 10K. Creator from $15/mo.
Best for
Pricing
Pros
- Tag-based subscribers
- Strong automations
Trade-offs
- Templates feel dated
Contender B
Loops
Modern email tool built for SaaS lifecycle sends.
- SaaS founders running onboarding and trial sequences.
- Free 1,000 contacts. Pro from $49/mo.
Best for
Pricing
Pros
- Beautiful UX
- Strong defaults for SaaS
Trade-offs
- Less suited to ecommerce blasts
The matrix
Side-by-side
Best for
ConvertKit
Newsletter writers, course creators.
Loops
SaaS founders running onboarding and trial sequences.
Pricing
ConvertKit
Free up to 10K. Creator from $15/mo.
Loops
Free 1,000 contacts. Pro from $49/mo.
Top strength
ConvertKit
Tag-based subscribers
Loops
Beautiful UX
Biggest trade-off
ConvertKit
Templates feel dated
Loops
Less suited to ecommerce blasts
The verdict
Which should you pick?
Newsletter writers, course creators.
SaaS founders running onboarding and trial sequences.
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