switchpoint

Email marketing · 2026

ConvertKit·vs·Loops

Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.

Reviewed by Switchpoint Editors ·

Take on ConvertKit

Kit's strength is the creator workflow: tags-as-segments, visual automations, simple commerce. The weakness is growth — Beehiiv's recommendation network and boost ecosystem are doing what Kit hasn't matched. If you're growing, Beehiiv. If you're monetizing an established list, Kit.

Contender A

ConvertKit

Email tool built for creators.

Best for

Newsletter writers, course creators.

Pricing

Free up to 10K. Creator from $15/mo.

Pros

  • Tag-based subscribers
  • Strong automations

Trade-offs

  • Templates feel dated

Contender B

Loops

Modern email tool built for SaaS lifecycle sends.

Best for

SaaS founders running onboarding and trial sequences.

Pricing

Free 1,000 contacts. Pro from $49/mo.

Pros

  • Beautiful UX
  • Strong defaults for SaaS

Trade-offs

  • Less suited to ecommerce blasts

The matrix

Side-by-side

Best for

ConvertKit

Newsletter writers, course creators.

Loops

SaaS founders running onboarding and trial sequences.

Pricing

ConvertKit

Free up to 10K. Creator from $15/mo.

Loops

Free 1,000 contacts. Pro from $49/mo.

Top strength

ConvertKit

Tag-based subscribers

Loops

Beautiful UX

Biggest trade-off

ConvertKit

Templates feel dated

Loops

Less suited to ecommerce blasts

The verdict

Which should you pick?

If…Pick ConvertKit

Newsletter writers, course creators.

If…Pick Loops

SaaS founders running onboarding and trial sequences.

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