Email marketing · 2026
Brevo·vs·Resend
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email and SMS with send-based pricing.
- Lists where most contacts are inactive.
- Free 300/day. Starter $9/mo.
Best for
Pricing
Pros
- Pay for sends, not contacts
- Includes SMS
Trade-offs
- Editor less refined
Contender B
Resend
Email for developers with great deliverability.
- Product teams sending transactional + lifecycle email.
- Free 3,000/mo. Pro $20/mo.
Best for
Pricing
Pros
- Excellent deliverability
- React Email support
Trade-offs
- Marketing features still maturing
The matrix
Side-by-side
Best for
Brevo
Lists where most contacts are inactive.
Resend
Product teams sending transactional + lifecycle email.
Pricing
Brevo
Free 300/day. Starter $9/mo.
Resend
Free 3,000/mo. Pro $20/mo.
Top strength
Brevo
Pay for sends, not contacts
Resend
Excellent deliverability
Biggest trade-off
Brevo
Editor less refined
Resend
Marketing features still maturing
The verdict
Which should you pick?
Lists where most contacts are inactive.
Product teams sending transactional + lifecycle email.
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