Email marketing · 2026
Brevo·vs·Resend
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
Resend
Email API for developers with first-class deliverability.
- Product and engineering teams sending transactional plus lifecycle email from their app.
- Free 3,000 emails/mo, 100/day. Pro $20/mo for 50k sends.
Best for
Pricing
Pros
- Best-in-class deliverability and DNS setup flow
- React Email components — version your templates in git
- Clean API and webhooks; broadcasts UI is improving fast
Trade-offs
- Marketing UI (segments, automations) still maturing
- Not the right tool for non-technical marketers
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
Resend
Product and engineering teams sending transactional plus lifecycle email from their app.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Resend
Free 3,000 emails/mo, 100/day. Pro $20/mo for 50k sends.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
Resend
Best-in-class deliverability and DNS setup flow
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
Resend
Marketing UI (segments, automations) still maturing
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Product and engineering teams sending transactional plus lifecycle email from their app.
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