Email marketing · 2026
Brevo·vs·Omnisend
Two solid choices in email marketing. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Brevo
Brevo's pricing on emails-sent rather than contacts-stored is genuinely better economics for any list with low send frequency. The product is broad and slightly cluttered — you'll use 40% of it. For dedicated newsletter publishers, Beehiiv is better; for SaaS transactional, Resend is better; for everything-in-one SMBs, Brevo is the value pick.
Contender A
Brevo
Email, SMS, and WhatsApp on send-based pricing.
- Large lists where most contacts are inactive — you pay per send, not per contact.
- Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Best for
Pricing
Pros
- Send-based pricing — duplicates and dormant contacts are free
- Includes SMS, WhatsApp, and a simple CRM in one plan
- Free tier has no contact cap
Trade-offs
- Drag-and-drop editor is less refined than Mailchimp's
- Daily send cap on free plan blocks bursty campaigns
Contender B
Omnisend
Klaviyo's closest ecommerce rival with email, SMS, and push in one bill.
- Shopify and WooCommerce stores under ~50k contacts that want pre-built ecommerce flows without Klaviyo's price curve.
- Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo.
Best for
Pricing
Pros
- Pre-built abandoned cart, browse abandon, and post-purchase flows out of the box
- Bundled SMS and web push in the same plan — no separate add-on
- Pricing is consistently 20–40% under Klaviyo at the same contact count
Trade-offs
- Segmentation is less granular than Klaviyo's predictive analytics
- Reporting is simpler — fine for SMB, thin for data teams
The matrix
Side-by-side
Best for
Brevo
Large lists where most contacts are inactive — you pay per send, not per contact.
Omnisend
Shopify and WooCommerce stores under ~50k contacts that want pre-built ecommerce flows without Klaviyo's price curve.
Pricing
Brevo
Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.
Omnisend
Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo.
Top strength
Brevo
Send-based pricing — duplicates and dormant contacts are free
Omnisend
Pre-built abandoned cart, browse abandon, and post-purchase flows out of the box
Biggest trade-off
Brevo
Drag-and-drop editor is less refined than Mailchimp's
Omnisend
Segmentation is less granular than Klaviyo's predictive analytics
The verdict
Which should you pick?
Large lists where most contacts are inactive — you pay per send, not per contact.
Shopify and WooCommerce stores under ~50k contacts that want pre-built ecommerce flows without Klaviyo's price curve.
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