Email marketing · 3-way · 2026
ConvertKit · Loops · Mailchimp
Three credible picks in email marketing. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
ConvertKit
Email tool built for creators.
- Newsletter writers, course creators.
- Free up to 10K. Creator from $15/mo.
- Tag-based subscribers
- Templates feel dated
Best for
Pricing
Top strength
Biggest trade-off
Loops
Modern email tool built for SaaS lifecycle sends.
- SaaS founders running onboarding and trial sequences.
- Free 1,000 contacts. Pro from $49/mo.
- Beautiful UX
- Less suited to ecommerce blasts
Best for
Pricing
Top strength
Biggest trade-off
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
- Familiar UI
- Double-charges duplicates
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| ConvertKit | Loops | Mailchimp | |
|---|---|---|---|
| Best for | Newsletter writers, course creators. | SaaS founders running onboarding and trial sequences. | SMBs running newsletters and basic automations. |
| Pricing | Free up to 10K. Creator from $15/mo. | Free 1,000 contacts. Pro from $49/mo. | Free up to 500 contacts. Essentials from $13/mo. |
| Top strength | Tag-based subscribers | Beautiful UX | Familiar UI |
| Biggest trade-off | Templates feel dated | Less suited to ecommerce blasts | Double-charges duplicates |
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