Email marketing · 3-way · 2026
Brevo · Mailchimp · Resend
Three credible picks in email marketing. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Brevo
Email and SMS with send-based pricing.
- Lists where most contacts are inactive.
- Free 300/day. Starter $9/mo.
- Pay for sends, not contacts
- Editor less refined
Best for
Pricing
Top strength
Biggest trade-off
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
- Familiar UI
- Double-charges duplicates
Best for
Pricing
Top strength
Biggest trade-off
Resend
Email for developers with great deliverability.
- Product teams sending transactional + lifecycle email.
- Free 3,000/mo. Pro $20/mo.
- Excellent deliverability
- Marketing features still maturing
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Brevo | Mailchimp | Resend | |
|---|---|---|---|
| Best for | Lists where most contacts are inactive. | SMBs running newsletters and basic automations. | Product teams sending transactional + lifecycle email. |
| Pricing | Free 300/day. Starter $9/mo. | Free up to 500 contacts. Essentials from $13/mo. | Free 3,000/mo. Pro $20/mo. |
| Top strength | Pay for sends, not contacts | Familiar UI | Excellent deliverability |
| Biggest trade-off | Editor less refined | Double-charges duplicates | Marketing features still maturing |
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