Email marketing · 3-way · 2026
Brevo · Loops · Mailchimp
Three credible picks in email marketing. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Brevo
Email and SMS with send-based pricing.
- Lists where most contacts are inactive.
- Free 300/day. Starter $9/mo.
- Pay for sends, not contacts
- Editor less refined
Best for
Pricing
Top strength
Biggest trade-off
Loops
Modern email tool built for SaaS lifecycle sends.
- SaaS founders running onboarding and trial sequences.
- Free 1,000 contacts. Pro from $49/mo.
- Beautiful UX
- Less suited to ecommerce blasts
Best for
Pricing
Top strength
Biggest trade-off
Mailchimp
Email marketing platform popular with small businesses.
- SMBs running newsletters and basic automations.
- Free up to 500 contacts. Essentials from $13/mo.
- Familiar UI
- Double-charges duplicates
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Brevo | Loops | Mailchimp | |
|---|---|---|---|
| Best for | Lists where most contacts are inactive. | SaaS founders running onboarding and trial sequences. | SMBs running newsletters and basic automations. |
| Pricing | Free 300/day. Starter $9/mo. | Free 1,000 contacts. Pro from $49/mo. | Free up to 500 contacts. Essentials from $13/mo. |
| Top strength | Pay for sends, not contacts | Beautiful UX | Familiar UI |
| Biggest trade-off | Editor less refined | Less suited to ecommerce blasts | Double-charges duplicates |
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