Analytics · 3-way · 2026
Google Analytics · Plausible · Umami
Three credible picks in analytics. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Google Analytics
Free web analytics from Google.
- Sites that need free, deep web analytics tied to Google Ads.
- Free.
- Free
- GA4 is hard to learn
Best for
Pricing
Top strength
Biggest trade-off
Plausible
Simple, privacy-friendly analytics.
- Blogs, marketing sites, EU-based businesses.
- From $9/mo for 10K pageviews.
- Cookieless
- No event-level slicing
Best for
Pricing
Top strength
Biggest trade-off
Umami
Open-source analytics you can self-host.
- Devs who already manage their own infra.
- Free self-hosted. Cloud from $20/mo.
- Open source
- Fewer integrations
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Google Analytics | Plausible | Umami | |
|---|---|---|---|
| Best for | Sites that need free, deep web analytics tied to Google Ads. | Blogs, marketing sites, EU-based businesses. | Devs who already manage their own infra. |
| Pricing | Free. | From $9/mo for 10K pageviews. | Free self-hosted. Cloud from $20/mo. |
| Top strength | Free | Cookieless | Open source |
| Biggest trade-off | GA4 is hard to learn | No event-level slicing | Fewer integrations |
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