Analytics · 2026
Plausible·vs·Umami
Two solid choices in analytics. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Plausible
Plausible is opinionated in the right ways — no cookies, no consent banners, no 47-step funnel reports. If your team wants to make decisions from analytics rather than perform analytics theater, this is the pick. The cap is the depth: if you need cohort analysis or session replay, you've outgrown it.
Contender A
Plausible
Simple, privacy-friendly analytics.
- Blogs, marketing sites, EU-based businesses.
- From $9/mo for 10K pageviews.
Best for
Pricing
Pros
- Cookieless
- GDPR-friendly
- Lightweight script
Trade-offs
- No event-level slicing
Contender B
Umami
Open-source analytics you can self-host.
- Devs who already manage their own infra.
- Free self-hosted. Cloud from $20/mo.
Best for
Pricing
Pros
- Open source
- Self-hostable
Trade-offs
- Fewer integrations
The matrix
Side-by-side
Best for
Plausible
Blogs, marketing sites, EU-based businesses.
Umami
Devs who already manage their own infra.
Pricing
Plausible
From $9/mo for 10K pageviews.
Umami
Free self-hosted. Cloud from $20/mo.
Top strength
Plausible
Cookieless
Umami
Open source
Biggest trade-off
Plausible
No event-level slicing
Umami
Fewer integrations
The verdict
Which should you pick?
Blogs, marketing sites, EU-based businesses.
Devs who already manage their own infra.
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