Analytics · 3-way · 2026
Google Analytics · Plausible · PostHog
Three credible picks in analytics. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Google Analytics
Free web analytics from Google.
- Sites that need free, deep web analytics tied to Google Ads.
- Free.
- Free
- GA4 is hard to learn
Best for
Pricing
Top strength
Biggest trade-off
Plausible
Simple, privacy-friendly analytics.
- Blogs, marketing sites, EU-based businesses.
- From $9/mo for 10K pageviews.
- Cookieless
- No event-level slicing
Best for
Pricing
Top strength
Biggest trade-off
PostHog
Product analytics, session replay, and feature flags.
- Product teams who want the whole stack open source.
- Generous free tier, then usage-based.
- Open source
- Heavier to set up
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Google Analytics | Plausible | PostHog | |
|---|---|---|---|
| Best for | Sites that need free, deep web analytics tied to Google Ads. | Blogs, marketing sites, EU-based businesses. | Product teams who want the whole stack open source. |
| Pricing | Free. | From $9/mo for 10K pageviews. | Generous free tier, then usage-based. |
| Top strength | Free | Cookieless | Open source |
| Biggest trade-off | GA4 is hard to learn | No event-level slicing | Heavier to set up |
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