Analytics · 3-way · 2026
Fathom · Google Analytics · Plausible
Three credible picks in analytics. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Fathom
Privacy-first analytics with a single dashboard.
- Solo founders and small teams.
- From $15/mo for 100K pageviews.
- Privacy-friendly
- Less depth than PostHog
Best for
Pricing
Top strength
Biggest trade-off
Google Analytics
Free web analytics from Google.
- Sites that need free, deep web analytics tied to Google Ads.
- Free.
- Free
- GA4 is hard to learn
Best for
Pricing
Top strength
Biggest trade-off
Plausible
Simple, privacy-friendly analytics.
- Blogs, marketing sites, EU-based businesses.
- From $9/mo for 10K pageviews.
- Cookieless
- No event-level slicing
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Fathom | Google Analytics | Plausible | |
|---|---|---|---|
| Best for | Solo founders and small teams. | Sites that need free, deep web analytics tied to Google Ads. | Blogs, marketing sites, EU-based businesses. |
| Pricing | From $15/mo for 100K pageviews. | Free. | From $9/mo for 10K pageviews. |
| Top strength | Privacy-friendly | Free | Cookieless |
| Biggest trade-off | Less depth than PostHog | GA4 is hard to learn | No event-level slicing |
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