Analytics · 2026
Fathom·vs·Plausible
Two solid choices in analytics. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Plausible
Plausible is opinionated in the right ways — no cookies, no consent banners, no 47-step funnel reports. If your team wants to make decisions from analytics rather than perform analytics theater, this is the pick. The cap is the depth: if you need cohort analysis or session replay, you've outgrown it.
Contender A
Fathom
Privacy-first analytics with a single dashboard.
- Solo founders and small teams.
- From $15/mo for 100K pageviews.
Best for
Pricing
Pros
- Privacy-friendly
- Clean UI
Trade-offs
- Less depth than PostHog
Contender B
Plausible
Simple, privacy-friendly analytics.
- Blogs, marketing sites, EU-based businesses.
- From $9/mo for 10K pageviews.
Best for
Pricing
Pros
- Cookieless
- GDPR-friendly
- Lightweight script
Trade-offs
- No event-level slicing
The matrix
Side-by-side
Best for
Fathom
Solo founders and small teams.
Plausible
Blogs, marketing sites, EU-based businesses.
Pricing
Fathom
From $15/mo for 100K pageviews.
Plausible
From $9/mo for 10K pageviews.
Top strength
Fathom
Privacy-friendly
Plausible
Cookieless
Biggest trade-off
Fathom
Less depth than PostHog
Plausible
No event-level slicing
The verdict
Which should you pick?
Solo founders and small teams.
Blogs, marketing sites, EU-based businesses.
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