Analytics · 2026
Fathom·vs·Umami
Two solid choices in analytics. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Contender A
Fathom
Privacy-first analytics with a single dashboard.
- Solo founders and small teams.
- From $15/mo for 100K pageviews.
Best for
Pricing
Pros
- Privacy-friendly
- Clean UI
Trade-offs
- Less depth than PostHog
Contender B
Umami
Open-source analytics you can self-host.
- Devs who already manage their own infra.
- Free self-hosted. Cloud from $20/mo.
Best for
Pricing
Pros
- Open source
- Self-hostable
Trade-offs
- Fewer integrations
The matrix
Side-by-side
Best for
Fathom
Solo founders and small teams.
Umami
Devs who already manage their own infra.
Pricing
Fathom
From $15/mo for 100K pageviews.
Umami
Free self-hosted. Cloud from $20/mo.
Top strength
Fathom
Privacy-friendly
Umami
Open source
Biggest trade-off
Fathom
Less depth than PostHog
Umami
Fewer integrations
The verdict
Which should you pick?
Solo founders and small teams.
Devs who already manage their own infra.
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