Email marketing · Pricing
Klaviyo pricing
and cheaper picks
What Klaviyo actually costs, and the credible cheaper alternatives if the bill stops making sense.
Reviewed by Switchpoint Editors ·
Cheaper alternatives
Pay less, get the job done
| Alternative | Entry price | Best for |
|---|---|---|
| Brevo | Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends, Business $18/mo. | Stores with large dormant lists where you'd rather pay per send than per stored profile. |
| MailerLite | Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo, Advanced from $18/mo. | DTC brands and creators under 50k subscribers who don't need Klaviyo's deep event model. |
| Omnisend | Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo. | Shopify and WooCommerce stores under ~50k contacts that want pre-built ecommerce flows without Klaviyo's price curve. |
| GetResponse | Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo. | Stores and course sellers who want abandoned-cart plus webinars and landing pages in one bill. |
| Drip | From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial. | Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing. |
Pricing changes frequently. Always confirm on the vendor's live pricing page before signing up.