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Email marketing · Free picks

Free Klaviyo
alternatives

Free tier — meaning actually free, not "free for 14 days". Open-source self-hostable options, or vendors with a free plan you can run a real workflow on.

Reviewed by Switchpoint Editors ·

  1. 1

    Omnisend

    Klaviyo's closest ecommerce rival with email, SMS, and push in one bill.

    Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo.

    Best for: Shopify and WooCommerce stores under ~50k contacts that want pre-built ecommerce flows without Klaviyo's price curve.

    Try Omnisend free
  2. 2

    Brevo

    Send-based email + SMS + WhatsApp with a built-in CRM.

    Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends, Business $18/mo.

    Best for: Stores with large dormant lists where you'd rather pay per send than per stored profile.

    Try Brevo free
  3. 3

    MailerLite

    Clean, affordable email with light ecommerce — closest like-for-like for non-Shopify stores.

    Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo, Advanced from $18/mo.

    Best for: DTC brands and creators under 50k subscribers who don't need Klaviyo's deep event model.

    Try MailerLite free
  4. 4

    Drip

    Ecommerce CRM and email automation that targets the same buyer as Klaviyo.

    From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.

    Best for: Mid-market ecommerce teams that want Klaviyo-style flows with simpler pricing.

    Try Drip free
  5. 5

    GetResponse

    Email, automation, webinars, and ecommerce funnels in a single suite.

    Free up to 500 contacts. Email Marketing from $19/mo. Ecommerce Marketing $119/mo.

    Best for: Stores and course sellers who want abandoned-cart plus webinars and landing pages in one bill.

    Try GetResponse free
All Klaviyo alternatives Klaviyo pricing