Email marketing · Pricing
ActiveCampaign pricing
and cheaper picks
What ActiveCampaign actually costs, and the credible cheaper alternatives if the bill stops making sense.
Reviewed by Switchpoint Editors ·
Cheaper alternatives
Pay less, get the job done
| Alternative | Entry price | Best for |
|---|---|---|
| Brevo | Free 300 emails/day, unlimited contacts. Starter $9/mo, Business $18/mo with automations. | SMBs who want marketing automation, transactional email, and a basic sales CRM without a per-contact bill. |
| MailerLite | Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo, Advanced $18/mo. | SMBs and creators who want ActiveCampaign-style flows at a fraction of the price. |
| Kit (ConvertKit) | Free up to 10,000 subscribers. Creator from $15/mo, Creator Pro from $29/mo. | Newsletter writers, course creators, and coaches who want clean automations without the CRM surface. |
| GetResponse | Free up to 500 contacts. Email Marketing $19/mo. Marketing Automation from $59/mo. | Coaches, course creators, and ecommerce sellers who want automations plus live touchpoints in one tool. |
| Customer.io | Essentials from $100/mo for 5,000 profiles. Premium from $1,000/mo for larger volumes. | SaaS and product teams that want behavior-triggered email, SMS, and push driven by their own data. |
Pricing changes frequently. Always confirm on the vendor's live pricing page before signing up.