switchpoint

Email marketing · Free picks

Free ActiveCampaign
alternatives

Free tier — meaning actually free, not "free for 14 days". Open-source self-hostable options, or vendors with a free plan you can run a real workflow on.

Reviewed by Switchpoint Editors ·

  1. 1

    Brevo

    Send-based email + SMS + CRM that's simpler and cheaper at most list sizes.

    Free 300 emails/day, unlimited contacts. Starter $9/mo, Business $18/mo with automations.

    Best for: SMBs who want marketing automation, transactional email, and a basic sales CRM without a per-contact bill.

    Try Brevo free
  2. 2

    GetResponse

    All-in-one email + automation + webinars + funnels.

    Free up to 500 contacts. Email Marketing $19/mo. Marketing Automation from $59/mo.

    Best for: Coaches, course creators, and ecommerce sellers who want automations plus live touchpoints in one tool.

    Try GetResponse free
  3. 3

    Kit (ConvertKit)

    Creator-first email automation — tag-and-segment instead of list-based.

    Free up to 10,000 subscribers. Creator from $15/mo, Creator Pro from $29/mo.

    Best for: Newsletter writers, course creators, and coaches who want clean automations without the CRM surface.

    Try Kit (ConvertKit) free
  4. 4

    MailerLite

    Cheaper, cleaner email automation for teams that don't need a full CRM.

    Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo, Advanced $18/mo.

    Best for: SMBs and creators who want ActiveCampaign-style flows at a fraction of the price.

    Try MailerLite free
All ActiveCampaign alternatives ActiveCampaign pricing