CRM · 3-way · 2026
Attio · HubSpot · Salesforce
Three credible picks in crm. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Attio
Modern, customizable CRM with great UX.
- Startups and B2B sales teams who hated their last CRM.
- Free. Plus $34/user/mo.
- Beautiful UI
- Newer, fewer integrations than HubSpot
Best for
Pricing
Top strength
Biggest trade-off
HubSpot
All-in-one CRM, marketing, and sales platform.
- Sales-led teams under 50 people who want one tool for the whole funnel.
- Free CRM. Starter from $20/mo. Hubs add fast.
- Tight integration across sales/marketing
- Hub bundling balloons cost
Best for
Pricing
Top strength
Biggest trade-off
Salesforce
The enterprise CRM standard — endlessly configurable, priced accordingly.
- 50+ person revenue orgs with admin capacity and complex pipelines.
- Starter $25/user/mo. Pro $100. Enterprise $165. Add-ons everywhere.
- Most configurable CRM on the market
- Painful for sub-50 teams
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Attio | HubSpot | Salesforce | |
|---|---|---|---|
| Best for | Startups and B2B sales teams who hated their last CRM. | Sales-led teams under 50 people who want one tool for the whole funnel. | 50+ person revenue orgs with admin capacity and complex pipelines. |
| Pricing | Free. Plus $34/user/mo. | Free CRM. Starter from $20/mo. Hubs add fast. | Starter $25/user/mo. Pro $100. Enterprise $165. Add-ons everywhere. |
| Top strength | Beautiful UI | Tight integration across sales/marketing | Most configurable CRM on the market |
| Biggest trade-off | Newer, fewer integrations than HubSpot | Hub bundling balloons cost | Painful for sub-50 teams |
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