CRM · 3-way · 2026
Attio · Folk · HubSpot
Three credible picks in crm. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Attio
Modern, customizable CRM with great UX.
- Startups and B2B sales teams who hated their last CRM.
- Free. Plus $34/user/mo.
- Beautiful UI
- Newer, fewer integrations than HubSpot
Best for
Pricing
Top strength
Biggest trade-off
Folk
Lightweight CRM that pulls in your contacts everywhere.
- Founders and agencies juggling relationships.
- Standard $20/user/mo.
- Great inbox + LinkedIn enrichment
- Not built for big sales orgs
Best for
Pricing
Top strength
Biggest trade-off
HubSpot
All-in-one CRM, marketing, and sales platform.
- Sales-led teams under 50 people who want one tool for the whole funnel.
- Free CRM. Starter from $20/mo. Hubs add fast.
- Tight integration across sales/marketing
- Hub bundling balloons cost
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Attio | Folk | HubSpot | |
|---|---|---|---|
| Best for | Startups and B2B sales teams who hated their last CRM. | Founders and agencies juggling relationships. | Sales-led teams under 50 people who want one tool for the whole funnel. |
| Pricing | Free. Plus $34/user/mo. | Standard $20/user/mo. | Free CRM. Starter from $20/mo. Hubs add fast. |
| Top strength | Beautiful UI | Great inbox + LinkedIn enrichment | Tight integration across sales/marketing |
| Biggest trade-off | Newer, fewer integrations than HubSpot | Not built for big sales orgs | Hub bundling balloons cost |
Pairwise deep dives
Compare two at a time
People also compare