CRM · 3-way · 2026
Attio · Close · Salesforce
Three credible picks in crm. Here's the trade-off that actually decides it.
Reviewed by Switchpoint Editors ·
Attio
Modern, customizable CRM with great UX.
- Startups and B2B sales teams who hated their last CRM.
- Free. Plus $34/user/mo.
- Beautiful UI
- Newer, fewer integrations than HubSpot
Best for
Pricing
Top strength
Biggest trade-off
Close
Inside-sales CRM with calling, SMS, and email built in.
- Outbound SDR teams under 50 reps doing high-volume calling.
- Startup $49/user/mo. Professional $99.
- Built-in calling and SMS
- Per-seat pricing adds up
Best for
Pricing
Top strength
Biggest trade-off
Salesforce
The enterprise CRM standard — endlessly configurable, priced accordingly.
- 50+ person revenue orgs with admin capacity and complex pipelines.
- Starter $25/user/mo. Pro $100. Enterprise $165. Add-ons everywhere.
- Most configurable CRM on the market
- Painful for sub-50 teams
Best for
Pricing
Top strength
Biggest trade-off
The matrix
Side-by-side-by-side
| Attio | Close | Salesforce | |
|---|---|---|---|
| Best for | Startups and B2B sales teams who hated their last CRM. | Outbound SDR teams under 50 reps doing high-volume calling. | 50+ person revenue orgs with admin capacity and complex pipelines. |
| Pricing | Free. Plus $34/user/mo. | Startup $49/user/mo. Professional $99. | Starter $25/user/mo. Pro $100. Enterprise $165. Add-ons everywhere. |
| Top strength | Beautiful UI | Built-in calling and SMS | Most configurable CRM on the market |
| Biggest trade-off | Newer, fewer integrations than HubSpot | Per-seat pricing adds up | Painful for sub-50 teams |
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