Ecommerce · 2026
Shopify·vs·WooCommerce
Two solid choices in ecommerce. Here's how they stack up on pricing, fit, and trade-offs — so you can decide in a minute.
Reviewed by Switchpoint Editors ·
Take on Shopify
Shopify's app fees compound. By the time you've added Klaviyo, Loop, Recharge, Gorgias, and a build-a-box app, you're paying $400/mo on top of the platform. If your apps are 50%+ of your monthly cost, audit them — many teams discover they can consolidate to Shop's native features or move to a leaner platform.
Take on WooCommerce
WooCommerce TCO is rarely zero. By the time you've paid for hosting, security, performance plugins, and the dev time to keep WP updated, the 'free' line item turns into $200-500/mo. The honest reason to pick Woo is that you already run a WordPress site and don't want a second CMS.
Contender A
Shopify
Hosted ecommerce platform powering millions of stores.
- DTC brands who want a hosted, app-rich storefront.
- Basic $39/mo + transaction fees.
Best for
Pricing
Pros
- Massive app ecosystem
- Reliable hosting
Trade-offs
- App fees compound
- Transaction fees off Shop Pay
Contender B
WooCommerce
Open-source ecommerce plugin for WordPress.
- Stores already on WordPress.
- Free plugin. Pay for hosting + extensions.
Best for
Pricing
Pros
- Open source
- Total control
Trade-offs
- You manage the stack
The matrix
Side-by-side
Best for
Shopify
DTC brands who want a hosted, app-rich storefront.
WooCommerce
Stores already on WordPress.
Pricing
Shopify
Basic $39/mo + transaction fees.
WooCommerce
Free plugin. Pay for hosting + extensions.
Top strength
Shopify
Massive app ecosystem
WooCommerce
Open source
Biggest trade-off
Shopify
App fees compound
WooCommerce
You manage the stack
The verdict
Which should you pick?
DTC brands who want a hosted, app-rich storefront.
Stores already on WordPress.
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