Analytics · Pricing
Google Analytics pricing
and cheaper picks
What Google Analytics actually costs, and the credible cheaper alternatives if the bill stops making sense.
Reviewed by Switchpoint Editors ·
Google Analytics plan
Free.
What you give up: GA4 is hard to learn, Sampling on big datasets, Privacy/GDPR friction.
What you get: Free, Tight ad integration, Scales to enterprise.
Cheaper alternatives
Pay less, get the job done
| Alternative | Entry price | Best for |
|---|---|---|
| PostHog | Generous free tier, then usage-based. | Product teams who want the whole stack open source. |
| Plausible | From $9/mo for 10K pageviews. | Blogs, marketing sites, EU-based businesses. |
| Fathom | From $15/mo for 100K pageviews. | Solo founders and small teams. |
| Umami | Free self-hosted. Cloud from $20/mo. | Devs who already manage their own infra. |
Pricing changes frequently. Always confirm on the vendor's live pricing page before signing up.