Integration · CRM
HubSpot + Mailchimp
Reviewed by Switchpoint Editors ·
What HubSpot brings
All-in-one CRM, marketing, and sales platform.
Free CRM. Starter from $20/mo. Hubs add fast.
What Mailchimp brings
Email marketing platform popular with small businesses.
Free up to 500 contacts. Essentials from $13/mo.
How they connect
The integration route
The primary route is native. Both HubSpot and Mailchimp maintain this integration directly, which means schema changes get patched upstream rather than breaking your workflow.
Sync HubSpot contacts as Mailchimp audience members.
Common use case
Why teams wire these together
Sync HubSpot contacts as Mailchimp audience members.
The most common failure mode is one-way sync rot — when HubSpot updates a record that should mirror into Mailchimp but the integration only runs hourly. Set up bidirectional sync from day one if both systems are sources of truth.
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