Best email marketing
for healthcare

The full shortlist

All 5 picks

1. 1

   Customer.io

   Event-driven messaging for product-led teams — the technical upgrade from ActiveCampaign.

   Essentials from $100/mo for 5,000 profiles. Premium from $1,000/mo for larger volumes.

   Picked for healthcare because it scales as the team grows.

   Pros

   • Real event-based triggers — react to anything your product sends
   • Best-in-class workspaces, branching, and A/B logic
   • Email + push + SMS + in-app in one workflow

   Trade-offs

   • Starts at $100/mo — not for hobby projects
   • Requires developer setup to send events; not a drag-and-drop marketer tool

   Visit Customer.io
2. 2

   Drip

   Ecommerce CRM and email automation that targets the same buyer as Klaviyo.

   From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.

   Picked for healthcare because it scales as the team grows.

   Pros

   • Visual workflow builder rivals Klaviyo's
   • Flat contact-based pricing without Klaviyo's add-on stack
   • Strong Shopify and WooCommerce data sync

   Trade-offs

   • Pricing climbs quickly past 25k contacts — re-evaluate at scale
   • SMS requires a third-party integration; not bundled

   Visit Drip
3. 3

   Loops

   Modern email purpose-built for SaaS lifecycle and product marketing.

   Free up to 1,000 contacts. Pro from $49/mo.

   Picked for healthcare because it scales as the team grows.

   Pros

   • Beautiful, opinionated UX — onboarding flows take minutes
   • Loops Transactional unifies marketing and product email
   • Strong defaults so SaaS teams ship without an email manager

   Trade-offs

   • Not aimed at ecommerce blasts or commerce automation
   • Pricing climbs faster than Brevo or MailerLite past 10k contacts

   Visit Loops
4. 4

   MailerLite

   The closest like-for-like Mailchimp replacement, cheaper at every tier.

   Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

   Picked for healthcare because it a solid fit for healthcare.

   Pros

   • Clean editor and templates that beat Mailchimp's current UI
   • Free plan includes automations Mailchimp gates behind paid tiers
   • Strong deliverability reputation among SMB senders

   Trade-offs

   • Manual account approval can take 24–48 hours
   • Still contact-based pricing — same trap as Mailchimp at scale

   Visit MailerLite
5. 5

   Omnisend

   Klaviyo's closest ecommerce rival with email, SMS, and push in one bill.

   Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo.

   Picked for healthcare because it scales as the team grows.

   Pros

   • Pre-built abandoned cart, browse abandon, and post-purchase flows out of the box
   • Bundled SMS and web push in the same plan — no separate add-on
   • Pricing is consistently 20–40% under Klaviyo at the same contact count

   Trade-offs

   • Segmentation is less granular than Klaviyo's predictive analytics
   • Reporting is simpler — fine for SMB, thin for data teams

   Visit Omnisend

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