Best email marketing
for consultants

The full shortlist

All 5 picks

1. 1

   Brevo

   Email, SMS, and WhatsApp on send-based pricing.

   Free 300 emails/day, unlimited contacts. Starter $9/mo for 5k sends.

   Picked for consultants because it light enough to adopt in a day and priced for small budgets.

   Pros

   • Send-based pricing — duplicates and dormant contacts are free
   • Includes SMS, WhatsApp, and a simple CRM in one plan
   • Free tier has no contact cap

   Trade-offs

   • Drag-and-drop editor is less refined than Mailchimp's
   • Daily send cap on free plan blocks bursty campaigns

   Visit Brevo
2. 2

   MailerLite

   The closest like-for-like Mailchimp replacement, cheaper at every tier.

   Free up to 1,000 subscribers / 12k sends. Growing Business from $9/mo for 500 subs.

   Picked for consultants because it light enough to adopt in a day and priced for small budgets.

   Pros

   • Clean editor and templates that beat Mailchimp's current UI
   • Free plan includes automations Mailchimp gates behind paid tiers
   • Strong deliverability reputation among SMB senders

   Trade-offs

   • Manual account approval can take 24–48 hours
   • Still contact-based pricing — same trap as Mailchimp at scale

   Visit MailerLite
3. 3

   Drip

   Ecommerce CRM and email automation that targets the same buyer as Klaviyo.

   From $39/mo for 2,500 contacts; scales with contact count. 14-day free trial.

   Picked for consultants because it light enough to adopt in a day.

   Pros

   • Visual workflow builder rivals Klaviyo's
   • Flat contact-based pricing without Klaviyo's add-on stack
   • Strong Shopify and WooCommerce data sync

   Trade-offs

   • Pricing climbs quickly past 25k contacts — re-evaluate at scale
   • SMS requires a third-party integration; not bundled

   Visit Drip
4. 4

   Omnisend

   Klaviyo's closest ecommerce rival with email, SMS, and push in one bill.

   Free up to 250 contacts / 500 emails. Standard from $16/mo, Pro (unlimited email + SMS credits) from $59/mo.

   Picked for consultants because it light enough to adopt in a day.

   Pros

   • Pre-built abandoned cart, browse abandon, and post-purchase flows out of the box
   • Bundled SMS and web push in the same plan — no separate add-on
   • Pricing is consistently 20–40% under Klaviyo at the same contact count

   Trade-offs

   • Segmentation is less granular than Klaviyo's predictive analytics
   • Reporting is simpler — fine for SMB, thin for data teams

   Visit Omnisend
5. 5

   Resend

   Email API for developers with first-class deliverability.

   Free 3,000 emails/mo, 100/day. Pro $20/mo for 50k sends.

   Picked for consultants because it light enough to adopt in a day.

   Pros

   • Best-in-class deliverability and DNS setup flow
   • React Email components — version your templates in git
   • Clean API and webhooks; broadcasts UI is improving fast

   Trade-offs

   • Marketing UI (segments, automations) still maturing
   • Not the right tool for non-technical marketers

   Visit Resend

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