switchpoint

Email marketing · white-label agencies · 2026

Best email marketing
for white-label

Agencies reselling deliverables need branded exports, per-client workspaces, and pricing that doesn't eat the margin between cost and what clients pay.

Top pick

Resend

Email for developers with great deliverability.

Picked for white-label because it scales as the team grows.

Try Resend

The full shortlist

All 5 picks

  1. 1

    Resend

    Email for developers with great deliverability.

    Free 3,000/mo. Pro $20/mo.

    Picked for white-label because it scales as the team grows.

    Pros

    • Excellent deliverability
    • React Email support

    Trade-offs

    • Marketing features still maturing
  2. 2

    Brevo

    Email and SMS with send-based pricing.

    Free 300/day. Starter $9/mo.

    Picked for white-label because it a solid fit for white-label.

    Pros

    • Pay for sends, not contacts
    • Includes SMS

    Trade-offs

    • Editor less refined
  3. 3

    ConvertKit

    Email tool built for creators.

    Free up to 10K. Creator from $15/mo.

    Picked for white-label because it a solid fit for white-label.

    Pros

    • Tag-based subscribers
    • Strong automations

    Trade-offs

    • Templates feel dated
  4. 4

    Loops

    Modern email tool built for SaaS lifecycle sends.

    Free 1,000 contacts. Pro from $49/mo.

    Picked for white-label because it a solid fit for white-label.

    Pros

    • Beautiful UX
    • Strong defaults for SaaS

    Trade-offs

    • Less suited to ecommerce blasts
  5. 5

    Mailchimp

    Email marketing platform popular with small businesses.

    Free up to 500 contacts. Essentials from $13/mo.

    Picked for white-label because it a solid fit for white-label.

    Pros

    • Familiar UI
    • Wide template library

    Trade-offs

    • Double-charges duplicates
    • Deliverability has slipped

Questions

FAQ

What's the best email marketing for white-label?

Resend. Picked for white-label because it scales as the team grows.

Is there a free option?

Yes — several picks have free tiers. Start with Resend.

How was this list ranked?

We re-rank each category against the buying criteria of white-label agencies: pricing, integrations, simplicity, and privacy. No 50-tool listicles. No fake winners.