switchpoint

CRM · white-label agencies · 2026

Best crm
for white-label

Agencies reselling deliverables need branded exports, per-client workspaces, and pricing that doesn't eat the margin between cost and what clients pay.

Top pick

Attio

Modern, customizable CRM with great UX.

Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

Try Attio

The full shortlist

All 5 picks

  1. 1

    Attio

    Modern, customizable CRM with great UX.

    Free. Plus $34/user/mo.

    Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

    Pros

    • Beautiful UI
    • Highly customizable

    Trade-offs

    • Newer, fewer integrations than HubSpot
    Visit Attio
  2. 2

    HubSpot

    All-in-one CRM, marketing, and sales platform.

    Free CRM. Starter from $20/mo. Hubs add fast.

    Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

    Pros

    • Tight integration across sales/marketing
    • Robust automations
    • Free tier real teams can ship on

    Trade-offs

    • Hub bundling balloons cost
    • Contact tier pricing
    • Marketing Hub jumps to $800+/mo fast
    Visit HubSpot
  3. 3

    Salesforce

    The enterprise CRM standard — endlessly configurable, priced accordingly.

    Starter $25/user/mo. Pro $100. Enterprise $165. Add-ons everywhere.

    Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

    Pros

    • Most configurable CRM on the market
    • Deepest ecosystem and integrations
    • Audit, permissions, governance for regulated orgs

    Trade-offs

    • Painful for sub-50 teams
    • Requires an admin or partner to run well
    • Sticker price rarely matches the final bill
    Visit Salesforce
  4. 4

    Zoho CRM

    Full-suite CRM at a fraction of Salesforce's price.

    Standard $14/user/mo. Enterprise $40.

    Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

    Pros

    • Aggressively priced
    • Wide module coverage
    • Tight integration with the Zoho suite

    Trade-offs

    • UX is dated in places
    • Support quality varies by region
    Visit Zoho CRM
  5. 5

    Close

    Inside-sales CRM with calling, SMS, and email built in.

    Startup $49/user/mo. Professional $99.

    Picked for white-label because it scales as the team grows.

    Pros

    • Built-in calling and SMS
    • Strong sequences
    • Faster to roll out than Salesforce

    Trade-offs

    • Per-seat pricing adds up
    • Less ecosystem depth than Salesforce
    Visit Close

Questions

FAQ

What's the best crm for white-label?

Attio. Picked for white-label because it integrates with the rest of your stack and scales as the team grows.

Is there a free option?

Yes — several picks have free tiers. Start with Attio.

How was this list ranked?

We re-rank each category against the buying criteria of white-label agencies: pricing, integrations, simplicity, and privacy. No 50-tool listicles. No fake winners.