switchpoint

Analytics · real estate agents · 2026

Best analytics
for real estate

Solo agents and small brokerages need lightweight tools that work on a phone between showings and don't require an admin to maintain.

Top pick

Google Analytics

Free web analytics from Google.

Picked for real estate because it integrates with the rest of your stack.

Try Google Analytics

The full shortlist

All 5 picks

  1. 1

    Google Analytics

    Free web analytics from Google.

    Free.

    Picked for real estate because it integrates with the rest of your stack.

    Pros

    • Free
    • Tight ad integration
    • Scales to enterprise

    Trade-offs

    • GA4 is hard to learn
    • Sampling on big datasets
    • Privacy/GDPR friction
    Visit Google Analytics
  2. 2

    Plausible

    Simple, privacy-friendly analytics.

    From $9/mo for 10K pageviews.

    Picked for real estate because it light enough to adopt in a day and priced for small budgets.

    Pros

    • Cookieless
    • GDPR-friendly
    • Lightweight script

    Trade-offs

    • No event-level slicing
    Visit Plausible
  3. 3

    Umami

    Open-source analytics you can self-host.

    Free self-hosted. Cloud from $20/mo.

    Picked for real estate because it integrates with the rest of your stack.

    Pros

    • Open source
    • Self-hostable

    Trade-offs

    • Fewer integrations
    Visit Umami
  4. 4

    PostHog

    Product analytics, session replay, and feature flags.

    Generous free tier, then usage-based.

    Picked for real estate because it a solid fit for real estate.

    Pros

    • Open source
    • Replay + flags included

    Trade-offs

    • Heavier to set up
    Visit PostHog
  5. 5

    Fathom

    Privacy-first analytics with a single dashboard.

    From $15/mo for 100K pageviews.

    Picked for real estate because it light enough to adopt in a day.

    Pros

    • Privacy-friendly
    • Clean UI

    Trade-offs

    • Less depth than PostHog
    Visit Fathom

Questions

FAQ

What's the best analytics for real estate?

Google Analytics. Picked for real estate because it integrates with the rest of your stack.

Is there a free option?

Yes — several picks have free tiers. Start with Google Analytics.

How was this list ranked?

We re-rank each category against the buying criteria of real estate agents: pricing, integrations, simplicity, and privacy. No 50-tool listicles. No fake winners.