switchpoint

Analytics · healthcare teams · 2026

Best analytics
for healthcare

Clinics and digital-health startups need HIPAA-friendly vendors and tooling that keeps patient data out of the wrong tabs.

Top pick

Google Analytics

Free web analytics from Google.

Picked for healthcare because it keeps data under your control and scales as the team grows.

Try Google Analytics

The full shortlist

All 5 picks

  1. 1

    Google Analytics

    Free web analytics from Google.

    Free.

    Picked for healthcare because it keeps data under your control and scales as the team grows.

    Pros

    • Free
    • Tight ad integration
    • Scales to enterprise

    Trade-offs

    • GA4 is hard to learn
    • Sampling on big datasets
    • Privacy/GDPR friction
    Visit Google Analytics
  2. 2

    Fathom

    Privacy-first analytics with a single dashboard.

    From $15/mo for 100K pageviews.

    Picked for healthcare because it keeps data under your control and scales as the team grows.

    Pros

    • Privacy-friendly
    • Clean UI

    Trade-offs

    • Less depth than PostHog
    Visit Fathom
  3. 3

    Plausible

    Simple, privacy-friendly analytics.

    From $9/mo for 10K pageviews.

    Picked for healthcare because it keeps data under your control.

    Pros

    • Cookieless
    • GDPR-friendly
    • Lightweight script

    Trade-offs

    • No event-level slicing
    Visit Plausible
  4. 4

    Umami

    Open-source analytics you can self-host.

    Free self-hosted. Cloud from $20/mo.

    Picked for healthcare because it keeps data under your control.

    Pros

    • Open source
    • Self-hostable

    Trade-offs

    • Fewer integrations
    Visit Umami
  5. 5

    PostHog

    Product analytics, session replay, and feature flags.

    Generous free tier, then usage-based.

    Picked for healthcare because it scales as the team grows.

    Pros

    • Open source
    • Replay + flags included

    Trade-offs

    • Heavier to set up
    Visit PostHog

Questions

FAQ

What's the best analytics for healthcare?

Google Analytics. Picked for healthcare because it keeps data under your control and scales as the team grows.

Is there a free option?

Yes — several picks have free tiers. Start with Google Analytics.

How was this list ranked?

We re-rank each category against the buying criteria of healthcare teams: pricing, integrations, simplicity, and privacy. No 50-tool listicles. No fake winners.