switchpoint

Analytics · creators and solopreneurs · 2026

Best analytics
for creators

Creators want tools that earn back their cost in a single month and don't get in the way of shipping the next piece of content.

Top pick

PostHog

Product analytics, session replay, and feature flags.

Picked for creators because it has a usable free tier.

Try PostHog

The full shortlist

All 5 picks

  1. 1

    PostHog

    Product analytics, session replay, and feature flags.

    Generous free tier, then usage-based.

    Picked for creators because it has a usable free tier.

    Pros

    • Open source
    • Replay + flags included

    Trade-offs

    • Heavier to set up
    Visit PostHog
  2. 2

    Google Analytics

    Free web analytics from Google.

    Free.

    Picked for creators because it has a usable free tier.

    Pros

    • Free
    • Tight ad integration
    • Scales to enterprise

    Trade-offs

    • GA4 is hard to learn
    • Sampling on big datasets
    • Privacy/GDPR friction
    Visit Google Analytics
  3. 3

    Plausible

    Simple, privacy-friendly analytics.

    From $9/mo for 10K pageviews.

    Picked for creators because it light enough to adopt in a day and priced for small budgets.

    Pros

    • Cookieless
    • GDPR-friendly
    • Lightweight script

    Trade-offs

    • No event-level slicing
    Visit Plausible
  4. 4

    Umami

    Open-source analytics you can self-host.

    Free self-hosted. Cloud from $20/mo.

    Picked for creators because it has a usable free tier.

    Pros

    • Open source
    • Self-hostable

    Trade-offs

    • Fewer integrations
    Visit Umami
  5. 5

    Fathom

    Privacy-first analytics with a single dashboard.

    From $15/mo for 100K pageviews.

    Picked for creators because it light enough to adopt in a day.

    Pros

    • Privacy-friendly
    • Clean UI

    Trade-offs

    • Less depth than PostHog
    Visit Fathom

Questions

FAQ

What's the best analytics for creators?

PostHog. Picked for creators because it has a usable free tier.

Is there a free option?

Yes — several picks have free tiers. Start with PostHog.

How was this list ranked?

We re-rank each category against the buying criteria of creators and solopreneurs: pricing, integrations, simplicity, and privacy. No 50-tool listicles. No fake winners.